Clarins — Ice Cream Bar
MARKies Gold · Best Retail Event (2019)
BRAND
Clarins
VENUE
ION Orchard, Singapore
DATE
March 2019
FORMAT
Retail pop-up
The finished pop-up · Built, March 2019
OVERVIEW
A skincare experience with a different flavour.
OVERVIEW
What if discovering skincare felt less like navigating a traditional beauty counter and more like stepping into a gelato bar? The Clarins Ice Cream Bar brought together the familiarity and sensory appeal of a gelato experience with the world of skincare. The concept offered a distinctive way to engage with the brand in a retail environment, translating a beauty proposition into something more tangible, inviting and memorable. The challenge was to carry that idea beyond the initial concept and into a physical experience, where the visual language, spatial design and practical details needed to work together.
Key visuals · Concept
Aerial view · 3D visualisation
My contribution
- 01Concept and sketch proposals
- 022D and 3D visuals
- 03Space planning
- 04Technical detailing for production
- 05Overseeing production through build and install
Senior 3D Designer at Mercury Live & Lumina Live, Singapore, working with the agency’s wider project team
MY CONTRIBUTION
I worked across the creative development and visualisation of the experience, from concept sketches and 3D visuals through to technical detailing. My role connected the initial creative idea with the practical considerations of bringing the environment to life. The visualisation process helped give shape to the concept, communicate the intended experience and work through the details required for execution.
Plan and layout · Technical
The counter · Built
Menu wall · Built
Personalised cup · Built
Photo wall · Built
Sampling sign · Built
The result
The project received a MARKies Gold Award for Best Retail Event in 2019. For me, this project represents the relationship between concept and execution: an idea needs to be distinctive, but it also needs a considered physical form to become a real experience.
OVERVIEW
The idea is only the beginning. The experience is built in the details.
MARKies Gold · Best Retail Event (2019)
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